Heineken Product Photography in White Plains, NY

Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester

Heineken Product Photography

Strongbow is a dry cider produced by H. P. Bulmer in England since 1962. The dry cider is the world's leading cider with a 15 per cent volume share of the global cider market, and a 29 per cent volume share of the UK cider market. Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer.

In 2011, Strongbow Gold, produced in Belgium, was launched across Europe in response to cider's growing popularity on the continent. In 2012, Strongbow was the highest selling cider in Australia, and was the second highest selling cider in North America.

The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium, and in Australia, where SABMiller own the rights to the brand.

In 2014, the original Strongbow dry cider was discontinued in the USA by Heineken and replaced with two new sweeter variants.