Crafting the Future of Beer at Stone Barns
Photographs by Ben Hider
Beer
Crafting the Future of Beer at Stone Barns
Photographs by Ben Hider
It's always a pleasure to work with City Harvest and help bring awareness to the campaign of feeding hungry New Yorkers. Their food rescue efforts are unmatched.
New York City Food Photographer - Ben Hider
AbInBev Chief Executive Officer Carlos Brito and Anheuser-Busch Chief Executive Officer João Castro Neves volunteer with hundreds of employees to promote responsible drinking on the seventh annual Global Beer Responsible Day. To kick off the national campaign, Budweiser and Lyft have teamed up to offer up to 80,000 safe rides home at peak party times on weekend and holiday nights to consumers 21+ in select cities. Budweiser and Lyft teamed on Anheuser-Busch’s seventh annual Global Beer Responsible Day to offer up to 80,000 safe rides home on weekend and holiday nights through the end of the year in New York, Colorado, Florida and Illinois. Anheuser-Busch employees volunteer in New York on Global Beer Responsible Day to kick off a new partnership between Budweiser and Lyft. Now through the end of the year, consumers who #GiveADamn can take a safe Lyft ride home during peak party times. Budweiser and Lyft’s partnership is the next step in Budweiser’s longstanding commitment to promoting alcohol responsibility. This campaign marks the largest partnership of its kind between a beverage and ridesharing company aimed at reducing drunk driving. Over the past 30 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in the US to promote alcohol responsibility.
Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester
Heineken Product Photography in White Plains, NY
Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester
Heineken Product Photography
Strongbow is a dry cider produced by H. P. Bulmer in England since 1962. The dry cider is the world's leading cider with a 15 per cent volume share of the global cider market, and a 29 per cent volume share of the UK cider market. Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer.
In 2011, Strongbow Gold, produced in Belgium, was launched across Europe in response to cider's growing popularity on the continent. In 2012, Strongbow was the highest selling cider in Australia, and was the second highest selling cider in North America.
The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium, and in Australia, where SABMiller own the rights to the brand.
In 2014, the original Strongbow dry cider was discontinued in the USA by Heineken and replaced with two new sweeter variants.