It’s been a real journey working on video content as well as working as a full time photographer. It adds an element of story telling and narrative that I miss as a photographer sometimes.
Fashion show
NYBG Celebrate Hawai'i Fashion Show
Celebrate Hawai'i Fashion Show at the New York Botanical Garden on July 28, 2018 in The Bronx, New York. (Photos by Ben Hider)
New York Fashion Week - Fekkai at Pamella Roland
It's a rare moment for me to cover fashion again, I had spent years working as a press photographer for Getty Images and have covered a number of fashion weeks during that time, I even worked for a small italian fashion house one year covering several presentations a day. My good friend Hal Horowitz referred me to one of his clients and I was able to spend the afternoon backstage with the talented style team at Fekkai getting them ready for the Pamella Roland show. Most images were shot with the Leica Q and a Canon 1DX and Canon 5DS. The press riser with all of the european photographers is always quite a laugh. I had forgotten that they yell at the models if they walk off center "IN THE MIDDLE!! IN THE MIDDLE!!"
Hopefully next fashion week I can work more behind the scenes jobs for hair or makeup sponsors. It's nice to have the freedom and the access to shoot however I like.
Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester
Frederic Fekkai & Co. is the leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to providing total beauty and creating a unique portrait of style for each individual. Frederic Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frdric Fekkai Salons.